Hotel Rosso23 - Wtb Hotels Florence Interior photoHotel Rosso23 - Wtb Hotels Florence Room photoHotel Rosso23 - Wtb Hotels Florence Exterior photo
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From111US$ /night
Check-in
20Apr2026Select date
Check-out
21Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from the Cathedral of Santa Maria del Fiore
Great
8.9
9.2
/10
4.3
4.1
/5

Location

Hotel Rosso23 stands directly on the Piazza di Santa Maria Novella, a notable city square recently restored and now closed to traffic. This prime location is just a 5-minute walk from the Duomo and Santa Maria Novella train station, making city exploration seamless. Guests can also access several restaurants, bars, and shops within walking distance.

Rooms

Hotel Rosso23 features 42 meticulously designed guest rooms that blend functionality with aesthetic appeal. Room types vary from French Rooms, providing a quick accommodation solution for a youthful clientele, to Superior Rooms which include study space and stunning views of Santa Maria Novella square. All rooms include amenities such as air conditioning, satellite LCD TV, and Egyptian cotton sheets.

Parking and Accessibility

For guests traveling by car, the hotel offers access to an affiliated parking garage within easy reach. The location makes it convenient for guests arriving via train, with Santa Maria Novella station located just 300 meters away. Excellent rail connections facilitate travel to all major Italian destinations.

Services

Hotel Rosso23 provides a 24-hour reception desk staffed with multilingual personnel ready to assist guests with a variety of needs. Concierge services are available for arranging tours and transportation, enhancing travel convenience. Additional services include luggage storage and currency exchange.

Pet Policy

This hotel welcomes guests traveling with pets, providing special amenities for furry companions. Upon arrival, guests will receive a welcoming kit designed for pets. This policy allows a more inclusive experience for guests who wish to keep their pets close during their stay.

Highlights

Location: Piazza di Santa Maria Novella, recently restored

Rooms: 42 meticulously designed guest rooms

Parking: Affiliated parking garage available

Services: 24-hour reception desk with multilingual staff

Must-do experiences

  • Visit the Uffizi Gallery for stunning Renaissance masterpieces.
  • Try the ribollita at Trattoria Mario for a hearty local dish.
  • Stroll through the historic San Lorenzo market for fresh produce.
  • Catch a sunset at Piazzale Michelangelo for breathtaking views.
  • Explore the Oltrarno district for artisan workshops and studios.
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Select your room type

Hotel Rosso23 - Wtb Hotels offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
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Facilities

Hotel Rosso23 - Wtb Hotels offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.9/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Car park
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Local Attractions and Activities
Top Attractions
Activities
Dining
Entertainment
Basilica of Santa Maria Novella
Basilica of Santa Maria Novella
2 minutes' walk
Historic church renowned for its striking façade and beautiful frescoes, showcasing Gothic and Renaissance art.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Iconic cathedral famous for its massive dome and intricate art, a must-visit landmark in Florence's skyline.
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
Famed medieval bridge lined with shops, providing stunning views of the Arno River and a unique shopping experience.
Mercato Centrale
Mercato Centrale
8 minutes' walk
Vibrant market featuring local foods and crafts, ideal for savoring traditional Tuscan cuisine and shopping for souvenirs.
Walking Tours
9 minutes' walk
Guided tours available to explore Florence's rich history, art, and culture; ideal for history enthusiasts and newcomers.
Giardino Bardini
18 minutes walking
Beautiful garden offering peaceful strolls and panoramic views of Florence, perfect for relaxation amid nature.
Wine Tasting Experiences
10 minutes' drive
Local vineyards offer wine tasting, providing insight into Tuscany's winemaking tradition; reservations recommended.
Escape Room Florence
15 minutes' walk
Thrilling escape room challenges for groups; a fun and exciting way to enjoy time with friends or family.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Known for its Florentine steaks and rustic Italian vibe; a favorite for meat lovers seeking authentic local dishes.
Vincanto Ristorante
Vincanto Ristorante
2 minutes' walk
Charming bistro offering Tuscan specialties with an inviting atmosphere; vegetarian options available.
Il Grillo
Il Grillo
2 minutes' walk
Casual dining with delicious pizza and pasta; perfect for families seeking a relaxed meal.
Verdoliva Trattoria Toscana
Verdoliva Trattoria Toscana
1 minute' walk
Traditional Tuscan fare with a cozy atmosphere; farm-to-table ingredients for a fresh dining experience.
Teatro della Pergola
15 minutes' walk
Historic theater featuring a variety of performances, from opera to contemporary shows; check schedules for events.
Casa del Jazz
10 minutes' drive
Jazz club offering live performances; a lively spot for music lovers with a vibrant nightlife atmosphere.
Piazza della Signoria
Piazza della Signoria
11 minutes' walk
Famous square with bustling ambiance; ideal for people-watching and enjoying street performances.
Hard Rock Cafe Florence
10 minutes' walk
Iconic dining and entertainment venue featuring live music and a rock memorabilia collection; family-friendly atmosphere.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola (FLR)11 min  ·  4.2 mi
Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Reviews and Ratings

Feedback about Hotel Rosso23 - Wtb Hotels from previous guests about their experience.
Review score
Based on 670 verified reviews
8.9/10
Great
93%
Recommend
Breakfast
9.0/10
Cleanliness
9.1/10
Comfort
9.1/10
Facilities
8.9/10
Free Wi-Fi
8.5/10
Location
9.7/10
Paid Wi-Fi
5.7/10
Staff
9.4/10
Value for money
8.5/10
Guest reviews
based on 670 reviews
8.9/10
based on 1167 reviews
8.9/10
Jordan from United States
Family with children
superior double room
3 nights in November 2025
|
Reviewed:January 27, 2026
7/10

a good stay

fab locationconvenient trainsingle dresserfirm bed
this hotel is super quirky and beautiful. the location is fab on the square. it is so convenient because it is walking distance to all the sights and also near train station.
The room was alright but there was no place to unpack our clothing, i had to use the single as a dresser. the shower was barely big enough to fit me. The bed was too firm.
0 Helpful
Joe from United States
Single
economy double room
4 nights in October 2025
|
Reviewed:January 18, 2026
6/10

inconsistent stay, small room

helpful staffsmall roomweak breakfast
the staff was helpful, it is true.
The room was really small. It was hard to move around in it. also, i found the breakfast quite weak for a supposed 4-star hotel. there was not enough variety, and some items did not seem fresh.
0 Helpful
Sebastian from Germany
Single
superior double room
4 nights in November 2025
|
Reviewed:December 14, 2025
9/10
tasty optionsexcellent location
the breakfast had many tasty options i found the front desk staff quite pleasant. the location is excellent i found it very easy to move around.
the rooms are not soundproof
0 Helpful
FAQs
About Hotel Rosso23 - Wtb Hotels
How far is Hotel Rosso23 - Wtb Hotels from the Duomo?
The hotel is a 5-minute walk from the Duomo.
What is the distance from Hotel Rosso23 - Wtb Hotels to the Santa Maria Novella train station?
Hotel Rosso23 - Wtb Hotels is only 5 minutes on foot from the Santa Maria Novella train station.
Does Hotel Rosso23 - Wtb Hotels offer on-site dining?
The hotel features a bar/lounge area and a breakfast room, serving a varied buffet breakfast.
What are the check-in and check-out times at Hotel Rosso23 - Wtb Hotels?
Check-in is at 14:00 and check-out is by 12:00.
Are pets allowed at Hotel Rosso23 - Wtb Hotels?
Pets are allowed on request.
What amenities are included in the rooms at Hotel Rosso23 - Wtb Hotels?
Rooms include free Wi-Fi, air conditioning, a minibar, and a flat-screen TV.
What nearby restaurants can guests visit when staying at Hotel Rosso23 - Wtb Hotels?
Nearby restaurants include Chianineria Trattoria dall'Oste (0.5 km), Restaurante Il Latini (0.5 km), and Trattoria al Trebbio (0.5 km).
How close is Hotel Rosso23 - Wtb Hotels to the Gallerie degli Uffizi?
The hotel is an 11-minute walk from the Gallerie degli Uffizi.
Does Hotel Rosso23 - Wtb Hotels provide business services?
The hotel offers a 24-hour reception with concierge services available.
What kind of breakfast options are provided at Hotel Rosso23 - Wtb Hotels?
Guests can enjoy a varied buffet breakfast available for an additional charge of 15 EUR.
How far is Hotel Rosso23 - Wtb Hotels from Florence Peretola Airport?
The hotel is approximately 10 km from Florence Peretola Airport.

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Rooms and Guests2 Guests, 1 Room