George Hotel, BW Signature Collection Norwich Beds photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo
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From90US$ /night
Check-in
18Apr2026Select date
Check-out
19Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Arlington Lane, Norwich, United Kingdom, NR2 2DA
-
Close to the city centre
Great
8.6
9.1
/10
5.0
4.4
/5

Location

The George Hotel is positioned a 12-minute walk from the city center of Norwich, providing easy access to local attractions such as Norwich Castle, Norwich Cathedral, and Chapelfield shopping centre. Guests benefit from ample free parking, removing the hassle of parking fees during their stay. The hotel is 1.5 miles from Norwich Railway Station, with Norwich International Airport only 20 minutes away by car.

Dining

The on-site restaurant, No. 10 Arlington Coffee Lounge, Bar and Bistro, offers a diverse menu that includes traditional English breakfast, light lunches, and à la carte dinner. Morning coffee and a variety of beverages are served in the Lounge Bar, where bar meals are also available, catering to different dining preferences. This award-winning establishment ensures that guests enjoy quality modern European cuisine throughout their stay.

Rooms

Each room at The George Hotel includes a private bathroom for added privacy and comfort. Guests can relax with tea/coffee making facilities, along with a work desk to facilitate business needs or personal tasks. Rooms are equipped with a TV and radio, providing entertainment options for all guests.

Parking

With ample free parking available, The George Hotel provides convenience for those traveling by car. This aspect removes potential stress surrounding parking options in Norwich. Guests can easily access both the hotel and popular local destinations without worrying about parking costs.

Accessibility

The George Hotel's location allows guests to explore Norwich with ease, being a short distance from major attractions and public transport links. A 20-minute drive to Norwich International Airport makes this hotel a practical choice for travelers. The close proximity to public transportation further simplifies getting around the city.

Highlights

Location: 12 minutes walk from Norwich City centre

Dining: Award-winning restaurant, No. 10 Arlington Coffee Lounge

Rooms: Private bathroom in each room

Parking: Ample free parking for guests

Must-do experiences

  • Visit the Norwich Cathedral for stunning gothic architecture.
  • Try the famous Norwich mustard at Colman's Mustard Shop.
  • Stroll through the beautiful Plantation Garden, a hidden gem.
  • Discover local art at the Norwich Castle Museum & Art Gallery.
  • Shop for unique finds at the Norwich Lanes vintage boutiques.
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Select your room type

George Hotel, BW Signature Collection offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Standard Single Room
2 persons
240 sq. feet 
1 Single bed
Superior Single Room
2 persons
240 sq. feet 
1 Single bed
Standard Double Room
2 persons
305 sq. feet 
1 Double bed
Standard Twin Room
2 persons
305 sq. feet 
2 Single beds
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Facilities

George Hotel, BW Signature Collection offers amenities for your comfortable stay and unforgettable experiences
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Free parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
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Dining Onsite

At George Hotel, BW Signature Collection, guests are invited to indulge in a delightful array of culinary experiences that blend British and Mediterranean flavors. The inviting setting is perfect for casual meals or more refined dining, making it an excellent choice for every occasion throughout the day.
George Hotel, BW Signature Collection Norwich Restaurant photo
George Hotel, BW Signature Collection Norwich Restaurant photo

No. 10 The Arlington Bistro

Modern European and British
Ambiance
A relaxed and welcoming space for gatherings, ideal for everything from quiet breakfasts to lively dinners.
Key Offerings
Featuring a diverse bistro menu alongside an ever-changing specials board, this venue serves cooked-to-order breakfasts and a vibrant selection of vegetarian, gluten-free, and dairy-free options.
Reservation
Recommended for dinner and special events.
Weekdays from 7 AM to 9:30 AM for breakfast; lunch, afternoon tea, and dinner available throughout the day.

10 Arlington Coffee Lounge, Bar and Bistro

Contemporary European and light bites
Ambiance
A cozy lounge exuding warmth, perfect for casual coffee mornings or elegant afternoon teas.
Key Offerings
Offers a range of traditional English breakfasts, lighter lunch options, and a la carte dinners, served in a chic yet comfortable environment.
Reservation
Not needed for casual dining, but recommended for larger brunch groups.
Open for breakfast, coffee mornings, brunch, lunch, and dinner; specific hours may vary.

George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, United Kingdom, NR2 2DA
Map view
Arlington Lane, Norwich, United Kingdom, NR2 2DA
Nearby
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600 ft
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Explore Norwich
Explore Norwich
Top Attractions
Activities
Dining
Entertainment
Norwich Castle
Norwich Castle
5-minute drive
Norman castle featuring a museum with art, archaeology, and interactive displays. Offers guided tours and stunning views.
Norwich Cathedral
Norwich Cathedral
10-minute drive
A magnificent medieval cathedral known for its stunning architecture and peaceful cloisters. Regular free admission days available.
Eaton Park
Eaton Park
4-minute drive
A large public park featuring gardens, a boating lake, and a children's play area. Perfect for family picnics and leisurely strolls.
The Plantation Garden
The Plantation Garden
4-minute drive
A hidden gem with Victorian gardens, a picturesque pond, and beautiful rare plants, offering tranquil walks ideal for relaxation.
Riverside Walk
Riverside Walk
25 minutes walking
A scenic walking route along the River Wensum ideal for leisurely strolls and bird-watching opportunities.
Danby Wood
25 minutes walking
Wooded area perfect for hiking, offering serene trails amongst trees and local wildlife. Suitable for all ages.
Unthank Kitchen
Unthank Kitchen
10 minutes walking
Casual eatery serving seasonal dishes with local ingredients. Known for its cozy atmosphere and fresh flavors. Reservation recommended.
Bloomers & Danish
Bloomers & Danish
12 minutes walking
Charming café specializing in homemade pastries and artisan coffee. Ideal for a relaxed breakfast or brunch, catering to dietary needs.
Norwich Arts Centre
Norwich Arts Centre
25 minutes walking
Popular venue hosting live music, theater, and cultural events. Offers a vibrant atmosphere and regularly features local artists.
The Forum
The Forum
5-minute drive
Community hub that hosts a variety of events, exhibitions, and a café. Family-friendly and offers free entry to many exhibitions.
Getting around
City Centre
Norwich21 min  ·  1.1 mi
Airports
Norwich International (NWI)19 min  ·  7.5 mi
Cambridge (CBG)143 min  ·  58.9 mi
Train
Norwich Train Station Building24 min  ·  1.2 mi
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Review score
Based on 1048 verified reviews
8.7/10
Great
92%
Recommend
Breakfast
9.0/10
Cleanliness
9.0/10
Comfort
9.0/10
Facilities
8.7/10
Free Wi-Fi
8.8/10
Location
8.9/10
Paid Wi-Fi
9.4/10
Staff
9.4/10
Value for money
8.5/10
Guest reviews
based on 1048 reviews
8.7/10
based on 1998 reviews
8.6/10
Joshua from United Kingdom
standard twin room
1 night in November 2025
|
Reviewed:February 01, 2026
9/10
free parkingnice decorgood breakfast
the staff was cute. free parking was available. the room had nice decor. the restaurant provided good breakfast with many options from the main menu! the dinner menu was well cooked.
the standard bedroom felt small for two people!
0 Helpful
Juliet from United Kingdom
Couple
Standard Double Room
3 nights in November 2025
|
Reviewed:December 04, 2025
9.3/10

Wonderful Stay!

friendly staffcomfortable roomnecessary amenitiesdelicious breakfast
The staff were friendly and helpful! I received a warm welcome upon arrival. My room was super clean and very comfortable with all necessary amenities. Breakfast had plenty of options and tasted delicious.
I noticed a slight delay with the hot water in the shower one morning.
Location
9/10
The hotel's location is quite convenient. A short walk will take you into the city center. Public transport links are easily accessible for exploring nearby areas.
Rooms
9/10
My room included a large comfortable bed. Tea and coffee making facilities were available in the room. The shower had good water pressure and plenty of hot water.
Service
10/10
The reception staff were very cute and helpful. The restaurant staff provided excellent service. They were attentive to all my needs and requests throughout my stay.
Dining
9/10
Breakfast offered a wide selection of hot and cold items. The hotel restaurant offered tasty dishes. I particularly enjoyed the Sunday roast on offer.
0 Helpful
|
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Camila from Brazil
Couple
Standard Double Room
4 nights in August 2025
|
Reviewed:August 13, 2025
9.0/10

Wonderful stay, minor hiccup

clean roomcomfy bedperfect location
My room was very clean, I could see that easily. The bed was comfy. I slept well all nights. The hotel location was perfect, so convenient to access many different locations. The team was very helpful and nice.
The carpet in our room had a stain. This was a minor problem.
Facilities
9/10
The hotel has a great restaurant which offers a reasonable selection of meals, all presented well. The parking lot is in the courtyard and the area is really quiet. Breakfast offers a good selection of options.
Location
9/10
The hotel is located in a leafy residential area. It allowed for walks. The hotel is not far from the centre and the cathedral. The location is very easy to reach by car.
Rooms
9/10
The room included a king size bed, which suited us perfectly. The bathroom was luxurious and very spacious. The room was full of character with a private retreat feeling on the top floor.
0 Helpful
|
Show more
Emily from United Kingdom
Couple
Standard Double Room
3 nights in June 2025
|
Reviewed:July 28, 2025
7/10
friendly staffdelicious foodavailable parkingsound proofingearly morningbasin taps
the staff was amazingly friendly (i really felt welcomed). the food tasted delicious too. i appreciated the bonus of having parking available.
the room had no sound proofing at all. i was woken up early because i could hear the basin taps running next door. i could even hear people using the toilet.
0 Helpful
FAQs
About George Hotel, BW Signature Collection
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is at 14:00 and check-out is by 11:00.
How far is George Hotel, BW Signature Collection from Norwich City Centre?
The hotel is located 1 km from Norwich City Centre, approximately a 12-minute walk.
Which popular attractions are near George Hotel, BW Signature Collection?
Nearby attractions include Norwich Castle (2 km), Norwich Cathedral (2 km), and Chapelfield shopping centre (1 km).
Is parking available at George Hotel, BW Signature Collection?
Ample free parking is available on-site for guests.
What amenities are included in the rooms at George Hotel, BW Signature Collection?
Rooms are equipped with private bathrooms, air conditioning, tea/coffee making facilities, flat-screen TVs, and work desks.
Does George Hotel, BW Signature Collection offer Wi-Fi?
Complimentary Wi-Fi is available throughout the hotel.
What breakfast options does George Hotel, BW Signature Collection provide?
A cooked-to-order breakfast is available for an additional charge of 15 GBP.
How far is George Hotel, BW Signature Collection from Norwich International Airport?
The hotel is located approximately 5 km from Norwich International Airport, which is about a 20-minute drive.
Are there any business services offered at George Hotel, BW Signature Collection?
The hotel has four meeting rooms available for events and business gatherings.
What facilities are available for guests with limited mobility at George Hotel, BW Signature Collection?
The hotel provides wheelchair access to ensure a comfortable stay for guests with limited mobility.

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Rooms and Guests2 Guests, 1 Room